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By Lilla is any woman's new best friend. Combining the idea of having an instant and fashionable arm party with the practicality of needing a hair band is the thinking behind these fashion forward hair ties. Like most woman out there the founder Colette of By Lilla was tired of either not having a hair tie handy when she needed it or having to wear an unattractive black elastic on her wrist. In 2009 By Lilla was founded when she decided to stop complaining and to take matters into her own hands.
By Lilla, is designed to create an arm party that doubles as a fashion forward hair tie. The sets are meant to be mixed and matched and to bring color and fun where once there was only black. With that we can all Rebel against the Black Elastic.